• @JeffAllen71: "Shoutout to KC-based @iXLDoU. They donate $$ to @BBBSKC for every bottle sold. Get to QuikTrip today and stock up #EliteHydration" - Jeff Allen, Kansas City Chiefs offensive lineman
  • @Stuntman1429: "#EliteHydration that supports a great cause. @iXLDoU gives $$ to @BBBSKC for each bottle sold. Stock up at QuikTrip" - Eric Berry, Kansas City Chiefs safety
  • @mbesler: "Have you heard about @iXLDoU? It’s a great drink, supporting a great cause. @BBBSKC gets $$ for every bottle sold" - Matt Besler, Sporting Kansas City defender
  • "Chillin at the beach with some iXL after a great day of racing! http://instagram.com/p/cfarOcFySZ/" - Michael Andrew, youngest male swimming pro in U.S. history
  • "I have been extremely impressed with iXL. As an athlete and coach, I love the fact there is a no sodium/low sugar option when picking a rehydration drink. It tastes great and gives you what you need to keep training and playing hard." - Mark Simoneau, Former NFL Player and owner of Simoneau Sports Performance
  • "The iXLs are a hit. My oldest son said it best when asked to go get a 'Gatorade' out of the refrigerator before his baseball game. He said, 'It's not Gatorade, it's iXL!!!' Wonderful taste, great colors, excellent labels." - Mike Sweeney, 5 time MLB American League All-Star
  • "All of our athletes and patients love iXL, from the professional athletes to the young kids. Most people prefer the taste to Gatorade and Powerade, and iXL is sodium free, lower in calories and contains essential electrolytes and minerals that athletes need and want. I think iXL is far superior than the other 'Ades' from taste to performance." - Travis Neff, Certified Athletic Trainer, Certified Strength & Conditioning Specialist and owner of Boost Physical Therapy & Sports Performance.
  • "Our team loves iXL! Our players call it the magic potion! They love the taste and the coaches love how well it hydrates them! At the conclusion of many games, our opposition is wanting to know where they can get some for their team!" - Fred Berry, Former NHL forward
Click here for more testimonials

1 in 10 U.S. Deaths Blamed on Salt - ABC News

Cut Salt, Add Potassium, Live Longer, Researchers Say - USA Today

High Blood Pressure Risk RIsing Among U.S. Youths - CBS News

The Problem:
There is a world-wide health crisis due to excessive sodium consumption and insufficient potassium intake. The World Health Organization reports that reducing salt intake and boosting levels of potassium would save millions of lives each year making the reduction of sodium the #1 health initiative in the U.S. Research has shown that excessive sodium intake is associated with 1 in 10 U.S. deaths and the burden of excess sodium is resulting in a rapid rise in hypertension among U.S. youths. In addition, new sports nutrition research has shown that sodium supplementation for even IRONMAN athletes was unnecessary and provides no apparent performance benefit. In other words, no athlete on western diet needs additional sodium!

The Solution:
iXL Elite Hydration was developed with a ground breaking ZERO SODIUM/HIGH POTASSIUM aspartate based delivery system that allows for rapid absorption of nutrients, conquers thirst fast, and addresses the critical imbalance of sodium and potassium in today’s diet. iXL’s complex matrix of vitamins, minerals, and amino acids is designed to rapidly deliver more of what you need WITHOUT unnecessary sodium. Whether you're a hardcore athlete or someone just looking for a great tasting, healthier alternative, iXL Elite Hydration delivers with our ground-breaking ZERO SODIUM/HIGH POTASSIUM thirst quencher.

About us

While traditional hydration brands cling to old school formulas and science we understood that the beverage industry was ready for a change. Understanding the needs of today's athlete and consumer was paramount to the development of iXL Elite Hydration.

From our suburban Kansas City headquarters, we assembled a dedicated team of athletes, beverage industry experts, consumer products veterans, as well as doctors and sports performance specialists to develop iXL Elite Hydration. The end result was a revolutionary product that addresses today’s most important health concerns and sports performance needs. iXL is the first ZERO SODIUM/HIGH POTASSIUM choice that addresses the critical sodium/potassium imbalance found in today’s diet. The global health risks associated with the burden of excess sodium consumption and insufficient potassium intake has prompted everyone from the World Health Organization to the top sports performance specialists to call for drastic changes regarding sodium consumption in our everyday diet and the athletic arena.

iXL Elite Hydration has answered the call on both fronts. Simply put, iXL delivers more of what you need and less of what you don’t. Comprised of a complex nutrient blend of 8 different vitamins, minerals, and amino acids, iXL is formulated to rapidly deliver essential nutrients as well as sodium balancing potassium that is vital for both performance and cardiovascular health. In addition, iXL is lower in sugars and calories, is preferred in blind taste test over national brands up to 8 out of 10 times, and has an unparalleled thirst quenching ability.

Since the launch of ready-to-drink bottles in January 2011, iXL Elite Hydration has been getting rave reviews from the sports and nutrition world while developing a loyal and passionate consumer following who truly love our product. What's more, our fans have embraced the important meaning behind our brand, The Pursuit of Excellence in All Areas of Life. This mission is perhaps best illustrated through our national partnership with Big Brothers Big Sisters of America. Every bottle of iXL bears the Big Brothers Big Sisters logo and a portion of every bottle sold helps at risk youth to EXCEL. All of this has led to a steady expansion of the brand across the upper Midwest and pent up demand in other markets.

The next time you see one of your friends with an old school ade challenge them with this powerful question... iXL Do U?

Products

iXL Elite Hydration was developed with a ground breaking ZERO SODIUM/HIGH POTASSIUM aspartate based delivery system that allows for rapid absorption of nutrients, conquers thirst fast, and addresses the critical imbalance of sodium and potassium in today’s diet. iXL’s complex matrix of vitamins, minerals, and amino acids is designed to rapidly deliver more of what you need WITHOUT unnecessary sodium. Whether you're a hardcore athlete or someone just looking for a great tasting, healthier alternative, iXL Elite Hydration delivers with our ground-breaking ZERO SODIUM/HIGH POTASSIUM thirst quencher.

Advanced Performance Matrix (APM)

iXL Elite Hydration rapidly hydrates and replenishes your body with essential electrolytes and minerals lost during competition.

  • Potassium – electrolyte important in preventing fatigue and muscle cramping while helping with endurance

  • Magnesium – electrolyte that facilitates calcium absorption and also nourishes the heart and helps to build endurance

  • Calcium – electrolyte that helps prevent muscle cramping

  • Manganese – essential mineral that helps the body produce energy from foods and helps to heal muscular sprains and strains

  • Chromium – trace mineral that helps with blood circulation and maintenance of blood sugar level

  • Aspartic Acid – amino acid that acts as a carrier of electrolytes

  • Glycine – amino acid that aids in the absorption of aspartates and electrolytes

  • Vitamin C – essential nutrient that protects the body against oxidative stress and acts as a highly effective antioxidant

Filtered water, crystalline fructose, citric acid, potassium aspartate, natural flavors, L-aspartic acid, ascorbic acid (vitamin C), glycine, acacia, calcium carbonate, manganese aspartate, magnesium aspartate, ester gum, blue 1, chromium amino acid chelate

16.9OZ READY-TO-DRINK
BOTTLES

  • Fruit Punch
  • Lemon Lime
  • Blue Raspberry
  • Raspberry Lemonade
  • Orange

Powder

  • Blue Raspberry
  • Lemon Lime

Accessories

  • Branded Coolers
  • Squirt Bottles
  • Carriers

Buy Now

Proud Partner of Big Brothers Big Sisters

iXL Elite Hydration is proud to be a national partner of Big Brothers Big Sisters. Every bottle sold benefits the organization.

Click here to read more about our partnership

Stores

Click on the map below to find a retail location near you. iXL Elite Hydration is also available in hundreds of non-traditional locations including school lunch and athletic programs, concessions, industrial safety and corporate wellness programs, fitness centers, athletic complexes, and many more.

Kansas City Area

Wisconsin

Contact

iXL Elite Hydration is the leader in its category for one simple reason. We listened to our valued customers and provided answers where there were none. Addressing today’s most critical health concerns without sacrificing taste or performance were crucial components provided by YOU, our valued customer. iXL Elite Hydration was built on the highest standards of quality and we will always welcome your feedback. Please feel free to contact us at any time. Until then, challenge your friends with this powerful question... iXL Do U?